Intelligence
Content Pipeline
AIDA framework · 4 ideas tracked
Awareness
Short post / reshare with commentary — get seen
AI in Emergency Services — what's actually being deployed in 2026
Most coverage of AI in emergency services is aspirational. Here's what's actually running in the field right now.
article30 Mar
Idea
Interest
Article addressing an issue or trend — build credibility
Why enterprise AI adoption fails at the last 10 metres
Executives sign off on AI strategy, but implementations stall in the handover to operations. The gap is not technology — it's organisational design.
article6 Apr
Idea
Desire
How-to article or video — demonstrate value
How I built a GenAI platform that saved $3M at an ASX50 company
A step-by-step walkthrough of the architecture, governance, and adoption playbook — with the numbers to back it up.
article13 Apr
Idea
Act
Download / CTA / offer to consult — convert
Free AI Readiness Assessment for safety-critical organisations
Book a 30-minute call and I'll walk you through where your organisation sits on the AI readiness curve — and what to prioritise next.
post20 Apr
Idea